Campaign platform
Otis Ritual Giveaway
A nationwide giveaway platform bringing customer entry, receipt approval, consent and reporting into one connected system.
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Welcome to the new custom
Custom doesn’t cost what it used to.
Custom websites, apps and tools built around the way your business works. Now far more practical for businesses that could never justify the old cost or timeline.
A few brands we’ve built with
What changed
Custom used to be the expensive option.
Until recently, custom software was out of reach for most businesses. It meant a big development team, a long timeline and a budget to match.
AI has changed the amount of time and labour it takes to build. That means we can now create focused websites, apps and tools without every project turning into a massive undertaking.
It is not about building something custom for the sake of it. It is about fixing the parts of the business where existing options keep falling short.
Stop paying for
software that
almost fits.
Off-the-shelf software is built to work for as many businesses as possible. It is rarely built around exactly how yours works.
That is why you end up paying for features you do not use, copying information between tools or changing a good process to suit the software.
When those workarounds start costing time, money or customers, a focused custom build can make more sense.
- No paying for features and seats you do not need.
- No copying the same information between different tools.
- No changing a good process to suit somebody else’s software.
What we can build
A few things we can help with.
You do not need to arrive knowing what the solution is. Start with the part of the business that is slower, messier or less effective than it should be.
A better lead process
Qualify enquiries, collect the right information and keep follow-up moving.
A tool for your team
Bring a repetitive process or scattered information into one clearer system.
A better customer experience
Help customers find answers, make decisions or complete something themselves.
A campaign platform
Manage entries, approvals, customer data and reporting without relying on spreadsheets.
A digital product
Turn the idea sitting in your notes into a focused first version people can use.
Selected builds
Customer resource
Brew Better
A custom Shopify resource that turns All Good’s coffee knowledge into useful content for cafés and home coffee drinkers.
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Lead system
EazySell
A website and lead system that qualifies property owners, organises enquiry data and keeps follow-up moving.
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When custom makes sense
Not everything needs to be custom.
If an existing tool does the job well, I will tell you to use it.
Custom starts to make sense when the workaround is costing time, losing useful information, frustrating customers or holding back an idea that could make money.
We’ll work out whether something needs to be built, improved or simply connected better.
How it works
From idea to something useful.
Tell me what is happening
Bring the problem, the idea or the part of the business you are tired of working around.
Work out what is worth building
I’ll recommend the smallest useful version and give you a clear scope, price and timeline.
Design, build and test
You’ll see the work as it develops and help refine how it needs to work.
Put it to work
We’ll get it live and agree on the right handover, ongoing support or next step.
Working with Maggie
You’ll work directly with me.
I’ve spent years working across marketing, customer experience and digital strategy. I now use that experience, along with AI-assisted building, to work out what is worth making and get it live faster.
You’ll work directly with me from the first conversation through to launch.
My job is not to build the biggest possible thing. It is to build the smallest useful version that solves the right problem properly.
What clients say
In their words.
Maggie took a website and lead process that had become unreliable and rebuilt it into something we can trust.
Connell Kilpatrick
EazySell
It looks and feels even better than I had hoped. You do amazing work.
Anita Inglis
Core State Curation
Gosh you’re so good to me, I feel so lucky to be working with you 🥹
Biddi Rowley
The Apartment
Have something in mind?
Tell us what you need.
Tell me what is happening now, what is not working or what you would like to create. I’ll come back to you with any questions and a sensible next step.
Bring us an ideaFAQ
A few things you might be wondering.
No. Tell me what is happening, what is frustrating or what you wish worked differently. I’ll help work out what would be useful and whether anything needs to be built.
Focused websites, lead systems, customer tools, campaign platforms, portals, dashboards, internal systems and early versions of digital products. If something needs to fit your business rather than the other way around, it is probably worth a chat.
Focused website projects start from NZ$2,000. Custom tools and larger builds are scoped individually. You’ll receive a clear scope, price and timeline before any work begins.
Most focused websites and tools take weeks rather than months. Larger apps take longer. You’ll receive a clear timeline before we begin.
Yes. We can improve an existing website, connect tools you already use or replace one part of a process without rebuilding everything.
We’ll agree on this before the project begins. It can include a clean handover, ongoing support or a plan for future improvements.
START A CONVERSATION
Tell Maggie what you need.
You do not need a polished brief. Tell me what is happening now and what you would like to change or create.
I’ll read it myself and come back to you with any questions or a sensible next step.