Campaign platform
Otis
A nationwide giveaway, receipt entry flow and admin system built as one.
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Welcome to the new custom
Custom doesn’t costwhat it used to.
AI changed what businesses can build.
We make custom websites, apps and tools around the way yours works.
Things have changed.
A few brands we’ve built with
AI changed the cost.
Experience changes
the outcome.
The new custom / Rule 01
Building is faster and far less expensive. Knowing what to build, how it should work and what your customer needs is still the part that matters.
Anyone can prompt.
Not everyone knows what good looks like.
I’ve spent thousands of hours testing the tools, learning how to brief them and spotting where they get things wrong. You get the speed of AI, backed by marketing thinking, design judgement and a build method tested on real businesses.
what to ask / what to keep / what to bin
Built the new way.
Stop paying for
software that
almost fits.
Build the thing your business needs.
- No paying for seats you do not need.
- No copying the same information between five tools.
- No changing your process to fit someone else’s software.
AI is fast.
Bad decisions
are faster.
I work out what is worth building, how it should work and what your customers need. Then I use AI to build it faster, without lowering the standard.
Marketing thinking / Design judgement /
Tested build method
I know when it needs another go.
Working with Maggie
What clients say.
Maggie took a website and lead process that had become unreliable and rebuilt it into something we can trust.
Connell Kilpatrick
EazySell
It looks and feels even better than I had hoped. You do amazing work.
Anita Inglis
Core State Curation
Gosh you’re so good to me, I feel so lucky to be working with you 🥹
Biddi Rowley
The Apartment
What would you build
if it didn’t cost a fortune?
Tell Maggie the ideaFAQ
A few things you might be wondering.
No. Bring us the rough idea, the annoying process or the thing you wish worked differently. We’ll work out what is worth building.
Focused websites, customer tools, campaign platforms, portals, dashboards, internal systems and early digital products. If it needs to fit your business rather than the other way around, it is probably worth a chat.
Once we understand the job, we’ll give you a clear scope and price before work starts. We’ll also tell you what is worth building now and what can wait.
Most focused websites and tools take weeks, not months. Larger apps take longer. You’ll get a clear timeline before we begin.
We’ll agree on that upfront. It can be a clean handover, ongoing support or a plan for what to build next.
START A CONVERSATION
Bring the rough idea.
You do not need a polished brief. Tell us the idea, the job your team hates doing or the software you are tired of working around.